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India has the most Instagram users in the world Unfortunately, we don’t have any stats at this point on users who fall outside of the gender binary, but according to what Facebook’s reporting tools can tell us, Instagram’s audience self-identifies as 50.8% female and 49.2% male. Instagram’s audience is split pretty evenly between males and females So, yes, it’s a place where the kids are hanging out, but don’t discount the fact that you can find other generations represented here too. Last year, the number of 55 to 64 year old males using Instagram grew by 63.6%. Gen X males are the fastest growing Instagram audience If that’s an age cohort you’re looking to reach, Insta is apparently the place to be. Global internet users aged 16 to 24 prefer Instagram to other social platforms - yep, even ranking it above TikTok. Instagram is Gen Z’s favorite social platform This key demographic accounts for about 60% of Instagram’s audience.ĩ.
![active users on instagram active users on instagram](https://www.mobigyaan.com/wp-content/uploads/2018/01/last-seen-activity-instagram-direct-1.jpg)
18 to 34 year olds make up the biggest share of Instagram’s audience
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That’s still only half as many people as Facebook and Youtube each have logging in each month, however. In case it’s not clear: Instagram is very, very popular. 1.22 billion people use Instagram each month You probably already assumed that most of your Insta audience was experiencing your content through their phones, so please, kick back and enjoy this statistic that proves just that.
![active users on instagram active users on instagram](https://i.pinimg.com/originals/15/50/18/155018ddecbbd73107775e388490eea0.jpg)
Only TikTok beat out Instagram in downloads in Fall 2021 - pretty impressive, given that the app has been around for 12 years. Instagram is the second most-downloaded app in the world What does this mean for marketers? You’re likely reaching the same people across different platforms, so try not to repeat yourself to make sure your content is unique and engaging, wherever your followers are encountering it. 83% of Instagram users, for example, also use Facebook, while 55% are also on Twitter. The likelihood that an Instagram user also has an account on another social platform is 99.99%. Just 0.1% of Instagram users only use Instagram At this point, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so if you’re looking for the most bang for your buck in terms of audience reach, Instagram may be a stronger option. Only Facebook, Youtube and WhatsApp beat out Instagram in terms of daily active global users, but Instagram clocks in an impressive 1.5 billion. Instagram is the 4th most-used social platform (Weird fact: the number one Google search query is “google.” We don’t understand, either.) 4. What’s easier than typing “” into your browser? Letting Google take you there.įacebook, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive showing and more proof that your audience might be viewing your content through a browser - whether a mobile one or via their computer. Instagram is the 9th most-Googled search term Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too: make sure those images are looking good at any scale. Instagram is the 7th most visited website in the worldĪccording to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. Make sure you’re up to date on the latest Instagram trends and features as it ventures deeper into its second decade of existence. Of course, the platform has evolved considerably ( hello, Reels!) since it first launched back in October 2010 with a filtered pic of the founder’s dog, and will continue to do so. Instagram is practically a teenager at this point (at the very least, a lovably moody tween) so if your marketing team is still considering the platform to be a flash in the pan, we’ve got news for you: your girl isn’t going anywhere. Instagram is celebrating its 12th birthday in 2022
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